Joint Venture - What is is?

There is an old adage, "if you cant beat 'em, join 'em. This in essence is the nature of a joint venture. Joint Ventures are simply a way to significantly increasing your market reach. 

Think of it this way, whatever business your in at the moment you have a client base, or database of clients. Say for argument sake you have a good qualified database of 1000 clients. To increase business revenue, most companies would turn to advertising. But think about it for a second. 

Ask yourself one question. 

what do my costumers need, that I can't provide for them?

When you find the answer, go and find a great company in your area, who can supply your customers. and simply ask for a referral fee.

The added bonus to this is of course, is that the very same company may be able to introduce your business to their client. You would then reciprocate, by offering them a referral fee.

In business terms, a Joint Venture is a mutual business alliance to firstly increase each others client bases. The second beneficial objective could be to enable the 2 companies to join forces to penetrate markets they couldn't consider before. Larger markets or international markets.

For more information please feel free to contact me - andy@businessforlife.co.uk

SAVE MONEY BY LEASING YOUR COMPUTER AND OFFICE EQUIPMENT

WHY should a business lease?

Starting or running a small business can be draining on the wallet. There are so many reasons why any business should seriously consider leasing their office and IT equipment over purchase or rent.

The first one is that leasing improves the companies cash flow. In fact this is the main advantage, it simply frees up cash. Leasing is also easier to finance than purchase. The simple fact is that if you were to contemplate purchasing your equipment with a capital equipment loan from the bank, they would usually want to see the last 2-3 years of financial records. For many new companies this would be prohibitive. 

Keeping pace with Technology

Every business needs to keep pace with the latest equipment available to it and the major advantage leasing provides over purchase is the ability to always have the very best in computers, communications, printers, copiers etc.

Getting what you need, when you need it

When a new big project comes in, you may have to employ more people and furnish them with new equipment, computer and the like. Leasing enable you to get these in fast without massive capital outlay.

I won't even go into the tax benefits, but you should. Speak to your accountant or financial director, you may have a very pleasant surprise..

Andy Phillips